HOUSE NEVER DIES is a street-based fashion brand rooted in individuality, youth, art, and freedom. Beyond apparel production, the brand functions as a creative platform open to collaboration across content, performance, and visual projects. With an attitude that challenges convention and rigid systems, HOUSE NEVER DIES builds its identity around self-expression and creative freedom. Through fashion-centered collaborations with artists, creators, and diverse cultural fields, the brand continues to expand its creative boundaries. Balancing a raw yet refined aesthetic with a casual sensibility, HOUSE NEVER DIES presents a new direction in street fashion—one that embraces authenticity and freedom in any environment.